⭐ Vibing with SQL: AI in the Developer's Seat

AI is changing the way developers interact with SQL Server—but is it just autocomplete on steroids, or something more transformative? We'll explore how modern AI tools are reshaping SQL development workflows, from query generation to optimization, across VS Code and SSMS. Expect demos, surprises, and maybe a few lines of code that write themselves.

⭐ Generating 1 Million Coupons Reliably: Scaling Shopify Automations with Temporal

At Attentive, our platform scaled to handle 4 billion SMS and emails during Black Friday / Cyber Monday. This talk walks through building a fault-tolerant coupon generation system using Temporal to orchestrate 1M+ coupon creations via the Shopify API — with deterministic retries, backpressure, and safe failure recovery.

⭐ Your Dashboard Isn't Broken — Your Persona Strategy Is

Most dashboards fail because they're designed for "everyone." This session explores a persona-driven BI approach using People Analytics examples. You'll learn how to:

• Prevent the "one dashboard for everyone" trap
• Translate human behavior into BI requirements
• Build scalable BI structures aligned with org hierarchy
• Improve adoption by giving each audience the right depth and context

⭐ Smarter SQL Server Performance: Troubleshooting with AI

Performance issues in SQL Server can be complex and time-consuming to diagnose. We'll review essential performance concepts, then demonstrate how modern AI tools can accelerate analysis, uncover root causes, and support real-time troubleshooting — as a practical assistant, not a replacement.

⭐ Don't Underestimate the Azure Storage Account

The least celebrated Azure service is packed with advanced features: lifecycle management, object replication, immutable policies, blob inventory, and encryption scope — just to name a few. Come re-evaluate this fundamental service for your Azure solutions.

⭐ Fabric User Data Function: Write Back with Translytical Task Flows

Write Back in Microsoft Fabric has finally arrived, now rebranded as Translytical Task Flow. It allows users to interact with and update data directly from Power BI reports — closing the loop between insight and action. Discover practical scenarios and implementation tips.

⭐ Event-Driven Architectures with SQL Server 2025 and Change Event Streaming

SQL Server 2025 introduces native Change Event Streaming, enabling it to emit data changes in near real time to Azure Event Hubs and Apache Kafka. This session explores event sourcing, CQRS, and data replication patterns through concrete demos and architectural examples.

⭐ Modernising in the Cloud: From Lift & Shift to AI-Native

Many companies stop at "lift-and-shift," missing the real power of the cloud. This session explores how to modernise workloads into cloud-native, AI-enabled platforms — with actionable frameworks and lessons learned from real enterprise transformations.

⭐ Engineering in the Age of AI: How to Lead Teams Through the Shift

A practical leadership framework for adopting AI across the software delivery lifecycle — from copilots to agentic patterns — while maintaining security, reliability, and a healthy engineering culture. Leave with a clear rollout approach and concrete next steps.

⭐ Melting Microsoft (AI) Foundry: An Evil Azure Story

Things are getting hot and heavy for AI — forging devilish bots, torturing text, extracting diabolical knowledge, generating demonic cat images, and using not-so-malicious models from a certain malevolent social network...

⚠️ Content Warning: The generated content was filtered by Azure AI Content Safety. Reason: flagged as Malignant (very high).

⭐ Oracle RAC with CMAN ONS Proxy for Multicloud Deployments

Oracle Database Services on Azure offers customers enterprise-grade reliability on their cloud platform of choice. This session covers deployment details and best practices for configuring CMAN for notifications in multicloud environments.

⭐ Organizational Themes and Visual Styles in Power BI

Consistency in reporting isn't just about the numbers. You'll learn how to:

• Apply and customize themes to align with your brand
• Standardize fonts, colors, and layouts across reports
• Speed up development and improve adoption
• Balance creativity with consistency